Since 2006, Al The Jeweler, aka Al Bekdas, has become one of the most well-known jewelers amongst the NFL & NBA. As the owner of Labelle Jewelry, he and his family have been catering jewelry to celebrities for over 25+ years. Al started to gain more customers while working with the various NFL players in the tri-state area. His work became noticed throughout the league quickly. From there, the demand within the NFL for his high-quality diamond custom pieces and jewelry began to pile in orders.
Al now works with all-stars in the NFL & the NBA. He takes on dozen customer orders a month from celebrities taking a visit into his family store for the full experience. He even assists players with quicker projects. When players are ready for more work, most prefer to inquire through the @Al_Jeweler Instagram. There they can message Al directly and are taken care of ASAP. The process is easy and enjoyable as it can be. Labelle Jewelry provides friendly service and excellent discounts to all professional athletes. His primary focus is beating other jeweler’s prices. Al cares strongly for the relationships he’s built. These bonds are what keep hundreds of athletes returning for more.
Before the NBA shut down, NBA players traveling to the tri-state all knew to call Al to get a look at some fire pieces. Al & his family have helped superstars like Stefon Diggs of the Buffalo Bills, Dalvin Cook, and Cleveland Browns own, Jarvis Landry. Over 20+ more players from other teams came to experience the same, and all returned home extremely satisfied!
Working with so many athletes hands-on in a single week was busy, to say the least for Al. Taking care of his players is what he knows best. Al’s family has been operating its business since 1992. For Labelle Jewelry, ease of communication is the best way to work with multiple customers at the high-volume that Al the Jeweler does. Lastly, Al does all his jewelry in-house, and this has allowed him and his family the ability to provide top-tier pricing to his customers.
